What We Do / Research
Underserved Market Analysis
The Financial Health Network addresses an $141B marketplace that is not adequately serving the needs of more than 68 million Americans today. To catalyze improvements in the industry, the Financial Health Network produces proprietary content to further quantify and promote key information relative to consumer financial health in the US.
Consumer and market research lays the foundation for product design, industry innovations, and public policy. Since our founding, the Financial Health Network has conducted groundbreaking consumer and market analysis, compiled relevant research and case studies, and identified industry best practices. Our researchers translate our findings into market analysis summaries, actionable opportunities, as well as strategies and solutions for the wide range of players across the financial services industry.
Underserved Market
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2017 Financially Underserved Market Size Study
The Financial Health Network presents our 2017 Financially Underserved Market Size Study that illustrates the growing opportunity to address the needs of financially underserved consumers and identifies significant trends...
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Driving for Broke: The Underserved Insurance and Auto Loan Opportunity
In the United States, there are approximately 198 million insured vehicles on the road today. Among those, approximately 53 million vehicles are insured by low- to moderate-income (LMI) —...
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2016 Financially Underserved Market Size Study
The Financial Health Network and Core Innovation Capital present this 6th annual market analysis to illustrate the size of the opportunity to address the needs of financially underserved consumers...
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Member Summit 2016 Presentation
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Infographic: Lessons Learned in Successful Product Distribution
New research reveals just how much money financially underserved consumers spend on financial products and services. The latest data shows that in 2014, consumers spent $138 billion to simply...
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2014 Underserved Market Size: Financial Health Opportunity in Dollars and Cents
This report reveals that financially underserved American consumers spent $138 billion in fees and interest revenue in 2014, generated from a volume of $1.6 trillion in financial activity.
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2013 Financially Underserved Market Size
This report reveals that American consumers spent $103 billion in fees and interest revenue in 2013, generated from a volume of $1.3 trillion in financial activity.
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Infographic: 2013 Financially Underserved Market Size
The underserved represent a vast opportunity for financial services providers to meet consumer demand for high-quality products that support financial health.
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Financially Underserved Market Size Study 2012
The United States financially underserved market generated $89 billion in fees and interest in 2012, representing growth of 8% from $82 billion in 2011.
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Investment Activity in FinTech for the Financially Underserved
This report examines the significant volume of recent investment activity in the FinTech market for financially underserved consumers. This consumer finance segment is a dynamic and growing space.
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