Sizing the Financially Underserved Market

Insights into Financial Products and Services

Each year, the Financial Health Network measures the size, composition, and opportunity for products and services that help people save, spend, borrow, and plan. In 2016 US consumers spent $173 billion.

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The annual Financially Underserved Market Size Report offers insights into the financial products and services underserved consumers use, and the revenues earned from those tools. This year, we report that financially underserved consumers in the U.S. spent approximately $189 billion in fees and interest during 2019.

the Financial Health Network presents this annual series to illustrate the size of the opportunity to address the needs of financially underserved consumers and identify significant trends driving marketplace evolution and growth. As we monitor the pulse of the underserved marketplace, this information is essential to the Financial Health Network’s mission; it enables a better understanding of this growing market and identifies opportunities for the development of high-quality products. With these insights, financial services providers are able to bring new products and innovations to scale to help improve consumer financial health.

Sizing the Financially Underserved Market