Consumer Profiles
Consumers are at the heart of our work for financial health. The Financial Health Network conducts in-depth analysis that sheds light on how to create better financial products for Americans who struggle financially. Through consumer profiles, case studies, and issue analysis, we highlight challenges, tactics, and behaviors consumers in America use to manage their day-to-day financial lives.
Exploring Consumer Segments and Financial Health
In our consumer Profiles research work to date, the Financial Health Network has uncovered several key findings:
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Students' success is tied to financial health which is effected by the true cost of higher education, a student’s financial role in the household, citizenship status, and availability of supports.
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15% of people making less than $60,000 are Financially Healthy and 50% of people making at least $100,000 are either Financially Coping or Financially Vulnerable.
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Unlike previous generations, the 50 million low- to moderate-income Americans over 50 face higher costs of living, rising debt, changing living situations, the disappearance of defined benefit pension plans, and increased reliance on Social Security.
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People with disabilities are more likely than the general population to live in poverty.
Featured Reports
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Race, Ethnicity, and the Financial Lives of Young Adults
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Balancing Today, Building Tomorrow: How Financially Coping Americans Plan, Save, and Invest
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U.S. Financial Health Pulse: 2018 Baseline Survey
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Driving College Success: Factors for Assessing Student Financial Health
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Redesigning the Financial Roadmap for the LMI 50+ Segment
Where We've Held FinX
How We Can Help
FinX is an experiential activity that provides participants with a deeper understanding of the complexity of consumers’ financial lives. The workshop is an opportunity for participants from all types of companies to learn about consumer financial challenges by going beyond classroom learning and becoming embedded in a real-life experience where they must make some of the same decisions struggling consumers face on a daily basis.
Explore All Related Research
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Webinar: Health-Wealth Connections: The Impact of Medical Shocks and Family Caregiving on Older Adults
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Webinar: Retirement Realities: Innovating to Support Aging Americans on Fixed Incomes
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Balancing Today, Building Tomorrow: How Financially Coping Americans Plan, Save, and Invest
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Consumer Financial Hardship Study
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Youth Finances in the U.S.: Stories of Adversity and Hope
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Financial Health & Behavioral Change
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Amy Cox Household Profile: Living Paycheck to Paycheck
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The Financial Health Network Comment Letter on Payday, Vehicle Title, and Certain High-Cost Installment Loans
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Infographic: Why Consumers Turn to Small-Dollar Credit
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The Financially At Risk, a Consumer Financial Health Segment
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The Financially Unengaged, a Consumer Financial Health Segment
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The Financially Tenuous, a Consumer Financial Health Segment
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The Financially Striving, a Consumer Financial Health Segment
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U.S. Financial Diaries: Emergency Savings
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Mateo And Lucia Household Profile: Thriving But Still Vulnerable In The U.S.
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Design Matters – Learning from Consumers Experiences with Small-Dollar Loans
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U.S. Financial Diaries: An Invisible Finance Sector – How Households Use Financial Tools of Their Own Making
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Elena Navarro Household Profile: Getting Through A Tough Year
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The U.S. Financial Diaries Methodology: The financial lives of low-income Americans
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U.S. Financial Diaries – Spikes and Dips: How Income Uncertainty Affects Households
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Infographic: How And Why Short-Term Savings Matter
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Infographic: Financial Lives Have Changed
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Lauren Walker Household Profile: Getting By With Limited Resources
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The Rodriguez Family Household Profile: Extended Family Strives to Get Ahead
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Rita Douglas Household Profile: Getting By With Help from Friends
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The Johnson Family Household Profile: Working Hard but Still Struggling
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The Hossains Household Profile: Adjusting to a New Life in the US
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Mike Smith Household Profile: Keeping Control by Relying on Cash
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The Adrians Household Profile: Relying on Erratic Income Sources
Connect With Thought Leaders
Interested in connecting with the Financial Health Network for a media interview, speaking opportunity, research or consulting request? Reach out and we’ll connect you with the right expert.