Fintech for the 50+: How to Design for Low- to Moderate-Income Older Adults

June 3, 2020 | 1:00 PM CT

Older generations face the greatest health risks from COVID-19 and are also challenged to conduct financial management without access to in-person financial services like banking.

Going digital is nearly a necessity for many who are sheltering in place, but can be a challenge for older adults, who often prefer handling money matters in person.

In this webinar, sponsored by the AARP Foundation in collaboration with Chase, the Financial Health Network will share findings from its recently released report, Fintech Over 50, and illuminate the barriers that can inhibit older adults’ adoption of fintech and the opportunity for innovators to tailor products and services to their needs.

Join us to:

  • Explore key insights from the report drawn from human-centered design research with low- to moderate-income older adults
  • Hear how financial health service providers are incorporating older adults into their product and service design
  • Learn how providers have adapted their offerings during the pandemic to better serve older adults

Featured Speakers:

  • Heidi Johnson, Director of Behavioral Economics, Financial Health Network (moderator)
  • Aliza Sir, Director of Financial Security, AARP Foundation
  • Barbara Geries, HomeBuyer Education Manager, Champlain Housing Trust

Want more insights on fintech adoption for older adults?